Ultimate Jet Vacations (UJV), the advisor-exclusive luxury travel partner, announced the launch of its Black Friday campaign, The Ultimate Upgrade, beginning November 25. The campaign delivers a powerful set of elevated, experience-driven perks designed to help travel advisors close year-end business and deliver meaningful, story-worthy moments to their clients.

This year’s Black Friday offering isn’t about gimmicks or noise. It’s about substance, giving advisors tangible tools to inspire clients and reward them with meaningful, story-worthy experiences across Africa, Mexico, Europe, the Caribbean, Hawaii, and the South Pacific.

“We built The Ultimate Upgrade because advisors deserve more than a promo code,” said Steven Kadoch, CEO of UJV. “Clients want connection and authenticity, not fluff. These upgrades give advisors the ability to deliver that in a real way.”

Experiences That Create Emotional Impact

Beginning November 25, The Ultimate Upgrade unlocks a series of high-impact experiences exclusively through the advisor channel, including:

• • Treehouse sleepouts in the African bush
• • Cultural village visits led by local communities
• • Signature wine tastings + garden tours
• • Guided hikes, biking, and nature-focused activities
• • Wellness rituals rooted in local tradition
• • Villa upgrades and elevated arrival experiences

These inclusions take a trip from “great” to life defining and create the emotional pull that keeps clients returning to their trusted advisor.

Traditional Black Friday Savings Will Also Go Live

Alongside The Ultimate Upgrade, UJV is releasing its full suite of traditional Black Friday savings on November 25. These offers include deep discounts, resort credits, breakfast benefits, family-focused incentives, and seasonal promotional windows across UJV’s global luxury roster.

The blend of strong value and elevated experiences gives advisors meaningful leverage during the highest-conversion period of the year.

A Straightforward Africa Incentive

Understanding the emotional weight behind travel to Africa, UJV is adding one more high-value angle for advisors.

• $500 off per person on qualifying UJV Africa itineraries.
• Book: Nov 25–Dec 6, 2025
• Travel: Jan 1–Dec 31, 2026
• Not combinable with other incentives.

“When clients choose Africa, they’re choosing something bigger,” said Simon Jones, Director of Advisor Partnerships for Africa. “We wanted to honor that choice with something meaningful and real. A direct reward for a journey that deserves it.”

Advisor-First, Always

All Black Friday offers are commissionable, easy to book, and supported through UJV’s white label, high-touch service model. Every upgrade is designed to help advisors win the booking and elevate the entire client experience.

Browse All Black Friday Offers & Upgrades

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