Tucked within the timeless streets of Florence, just moments from the iconic Basilica of Santa Maria Novella, Palazzo Ottaviani introduces a new chapter in Florentine living. Part of the esteemed Hotel Lungarno collection—an expression of the Ferragamo family’s heritage—this elegant residence offers a rare blend of historic charm and modern refinement.

Housed in a beautifully restored building at the corner of Via del Palazzuolo and Via dei Fossi, the property features nine exclusive luxury apartments, each thoughtfully designed for both short and extended stays. At its crown, a prestigious penthouse with a panoramic terrace invites guests to soak in sweeping views of Florence’s storied skyline.

Palazzo Ottaviani is more than a place to stay—it’s a sophisticated gateway to the city’s cultural treasures. Whether strolling along Renaissance streets or returning to the serene comfort of your private apartment, guests are immersed in the beauty and rhythm of Florentine life.

Design That Honors the Past, Embraces the Present
Crafted by the renowned Luigi Fragola Architects, the interiors draw inspiration from 1940s Italian Rationalism, subtly interwoven with the glamour of Art Deco. Clean lines, refined symmetry, and expressive materials create a sense of timeless sophistication—one that speaks to both history and innovation.

A soft palette of neutral tones is elevated by accents of deep blue and gold, while bespoke furnishings and high-end materials reflect an understated yet luxurious style. The result is a welcoming atmosphere that feels both curated and effortless, appealing to travelers who appreciate elegance with purpose.

From its privileged location to its thoughtful design, Palazzo Ottaviani offers an experience rooted in authenticity, comfort, and the quiet beauty of Florence itself.